Groove Theory Presents The Ultimate Fan Experience During All-Star Weekend 2026

🏀 Rapture Presents: Groove Theory – The Ultimate Fan Experience During All-Star Weekend

February 13–15, 2026 | Inglewood, California

Get ready for Groove Theory, a flagship three-day cultural fusion where rhythm meets resilience during the 2026 All-Star Weekend. Held across premier locations in Inglewood— these immersive activation merges music, culture, community wellness, and hoops into one unforgettable experience.

Groove Theory is designed to redefine fan engagement for basketball enthusiasts, music lovers, wellness advocates, and cultural tastemakers.

🌟 The Immersive Experience:

Explore our signature zones from February 13th to 15th:

* The Groove Arena: Catch high-energy DJ sets and live performances featuring a host of Celebrity talent.

* Wellness Lab: Find your balance with sound baths, breathwork sessions, and mindfulness activations tailored for athletes and fans alike.

* Creative Court: Engage with interactive art, fashion collaborations, and customization stations.

* Love + Basketball Exhibition: A cultural showcase highlighting the connection between sports heritage and community achievement.

* The Crossover Lounge: Daily panels featuring athletes, artists, and industry executives discussing the intersection of culture and business.

* The VIP House: Exclusive networking, cocktails, and artist meet-and-greets for premium guests.

🗓️ Programming Highlights:

* Day 1 (The Tip-Off): Opening Ceremony, Hoops & Harmony live showcase, and the Love + Basketball Exhibition Opening Reception.

* Day 2 (The Culture Run): Boardroom Brunch x Groove Theory, the League Fits Fashion Runway Experience, and the Celebrity headliner performance.

* Day 3 (The Finale): All-Star Game Viewing Party followed by the Groove Theory Half-Time Show and a Grand Finale featuring special guests.

🤝 Strategic Partnership Opportunities:

Groove Theory offers a high-visibility, scalable platform for brands to directly engage with a national audience during one of the world's most media-covered weekends.

We are seeking Presenting Partners ($130K), Official Activation Partners ($98K), and Supporting Sponsors ($65K) across beverage, tech, apparel, wellness, and financial services. Benefits include prime on-site signage, custom content collaborations, VIP access, and inclusion in dedicated press and PR support.

Groove Theory isn’t just a party—it’s a movement. Invest in a proven brand with 10+ years of success under The Rapture Collective/DJ Rapture LLC, and align with a commitment to community impact through donations to youth sports and local LA creative organizations.

Ready to groove with us?