Biglietti per Day 2 - Panel 3 - The Power of Sports Branding: From the Field to the Market w/ Ilaria Bassi, mer 19 mar 2025

Join us for an exclusive session with Ilaria Bassi, Marketing Manager at Technogym, as she takes us behind the scenes of successful marketing strategies in the fitness and wellness industry.🔹 Ilaria Bassi is a key figure in fitness branding and communication, driving Technogym’s marketing initiatives. With a focus on innovation, digital transformation, and strategic partnerships, she has helped position Technogym as a world leader in premium fitness equipment and wellness solutions, collaborating with top sports teams, elite athletes, and global events like the Olympic Games.In this session, she will share insights on how brand positioning, technology, and storytelling shape the future of fitness marketing. Through real-world examples, you’ll learn about the evolving landscape of sports sponsorships, consumer engagement, and digital strategies in the wellness industry.A must-attend for anyone passionate about sports, fitness, business, and brand innovation!📅 Date: March 19th🕒 Time: 17:30 - 19:00📍 Location: Auditorium B, UEM💰 Entry: Completely FREE for everyone!