PR Event - Flemari 20

Event Synopsis: Flemari 20 PR Launch Event – Helsinki

Event Overview

Flemari 20 hosts an exclusive PR event in the heart of Helsinki to introduce its elevated dining experience to key tastemakers. The evening is designed to showcase the restaurant’s refined culinary identity and position Flemari 20 as one of the city’s must-visit gastronomic destinations.

Target Guests

A curated selection of top influencers, lifestyle and food media, and high-end clients are invited to experience the brand first-hand. Guests represent audiences aligned with luxury hospitality, gastronomy, culture, and premium lifestyle.

Event Concept

The event blends modern Nordic elegance with Flemari 20’s signature culinary creativity. The atmosphere highlights craftsmanship, seasonality, and the unique narrative behind the restaurant’s concept. The flow is designed to maximize organic content creation, media engagement, and connection among guests.

Program Outline

• Welcome Reception
  Champagne and premium zero-proof alternatives served upon arrival, paired with amuse-bouches that introduce Flemari 20’s flavor identity.

• Culinary Showcase
  A chef-led tasting experience featuring key menu items, supported by storytelling and open-kitchen interaction.

• Brand Presentation
  A concise introduction to the vision, philosophy, and future direction of Flemari 20.

• Networking & Media Engagement
  Dedicated spaces for interviews, content creation, and relaxed networking between guests, the culinary team, and brand representatives.

• Gift Experience
  Curated premium gift bags that reflect Flemari 20’s ethos and encourage ongoing engagement.

Key Objectives

• Generate high-quality earned media and social content

• Strengthen relationships with influential stakeholders

• Build anticipation and desire around Flemari 20’s culinary offering

• Position the restaurant as a premium, culturally relevant destination in Helsinki

Desired Outcomes

• Coverage in national and local lifestyle/food media

• Organic influencer content and storytelling

• Increased brand visibility among affluent audiences

• Long-term relationships with media, creators, and VIP clientele